Retail Camp Los Angeles April 2011

Saturday, April 9, 2011

9:45 AM - CHECK IN & REGISTRATION

 10:30  - 11:15 AM: Modern Fashion PR: Traditional, Digital and Celebrity Media Relations

 Keynote: Guillermo Zalamea – Partner, HL Group

 Guillermo Zalamea is Partner at HL Group, a public relations and marketing agency, and runs the firm’s Los Angeles office.  Mr. Zalamea served as fashion editor for Esquire Magazine for eight years where he conceptualized and produced the magazine’s monthly men’s fashion coverage.  Subsequently, he was Director of Public Relations for Giorgio Armani Spa and Senior Director of Public Relations and marketing for Polo Ralph Lauren.  He also directed the marketing and public relations team that launched designer John Varvatos domestically, in Asia, and in Europe. 

11:30 – 12:15 PM: The Socialization & Curation Of Luxury

How social marketing, digital media, content and collection curation has impacted the way luxury brands and retailers. How heritage brands and companies use digital media to drive sales and connect with customers.

Keynote: James Gardner, Create The Group

Brains behind the brawn, CEO and co-founder James has established CREATETHE GROUP as the global digital leader in the Fashion & Luxury segment, delivering next generation solutions that are transforming the industry. An Englishman in New York and a Wall Street refugee, James started out as a management consultant for Accenture in London, specializing in strategy, technology and business process re-engineering. He moved to investment banking with Goldman Sachs and later Merrill Lynch, where as the youngest technology director he was a key force in automated and algorithmic trading. CreateTheGroup’s clients include Oscar De La Renta, Donna Karan, Nieman Marcus, Bvlgari, Tom Ford and Dunhill.

12:30 – 1:15 PM - LUNCH

1:30 – 2:30 PM: Marketing Trends Of 2011: What Are The Hottest Trends In Marketing?

Industry experts discuss digital and mobile marketing strategies designed to create long-lasting relationships with your customers.

 Panelists Include:

·       Ruth Staiman, Luxury Mobile Marketing Consultant

·       Yuan Zhang, Co-Founder, Lookville

·       Adam Berke,  Vice President – Adroll

·       Natasha Kahn, Modcloth

 Moderated By:  Emily Heintz, Greenberg Group - Luxury Retail

2:45 – 3:45 PM Advanced SEO: When Did Social Marry Search?  

How are you combining your social media and search marketing efforts in order to achieve creative product distribution strategies, increase your page rank, drive search engine traffic and online sales through guest blogging, fashion community collaboration and new online marketing partnerships.

Keynotes:

·       Tim Homuth, Redfoot Social - Retailers & Facebook Commerce

·       Aaron Kronis, WPromote, WPromote - 10 Things You Need To Know About Social Retail Search

4:00 PM: Digital Trend Forecasting – How The Internet Is Changing Fashion Forecasting

Stylesight, the most trusted digital platform for fashion, beauty and interiors trend forecasting discusses how technology has forever changed the process of forecasting.

Lyndsey Wong,  Trend Director, Stylesight

Since joining Stylesight, she has proven to be an authoritative voice of the industry with her finger on the pulse of what's happening in fashion, lifestyle and design. Her sharp insight delves into every element of a trend, from the runway to the street, in anticipation of the next big idea.  As a Trend Director, Lyndsey interprets forecasted trends to Stylesight's global subscribers through innovative communication tools. Before joining Stylesight, Lyndsey worked for the trim forecasting company, Next Trim, as well as the online information provider, Cool Hunt, collaborating with a number of notable Asian fashion publications including Madame Figaro, Glamour Vogue, Marie Claire and Cosmopolitan. Lyndsey has also contributed Fashion Week runway, backstage and party photos for Fashion File, and written a series of designer collection reviews for Fashion Windows. Lyndsey has a Masters in Fashion Design from Instituto Marangoni in Milan, Italy. 

Sunday, April 10, 2011 - BLOGGER CAMP 

Presented By Independent Fashion Bloggers and FashionablyMarketing.Me

 The business of style, fashion and beauty blogging is changing. From new technologies to new government and legal regulations, bloggers need to run their website like business. This one-day session will include:

 9:30 –  Check-In and Registration

10:00 - What’s Next In Blogging?   The Evolution of Indie Content Technology, How And When To Go Mobile and Creative Revenue Strategies

·       Keynote: Jennine Jacob, Independent Fashion Bloggers

10:45 – 11:45 AM: Business of Blogging 2011 – What You Need To Know about SEO, Driving More Traffic, Getting Brand Sponsors and how to Manage PR Agencies.

·       Valerie Elizabeth, SocietyStylist.com

·       Marie Denee, TheCurvyFashionista.com

·       Tina Craig & Kelly Cook, BagSnob.com

·       Erin Weinger, Editor-In-Chief, StyleSectionLA.com

 NOON

1:00 – 1:45 PM: Legal Side of Blogging – FTC Regulations, Legal Disclosures, Reporting Income…West Coast Legal Experts Tell You the 10 Things Every Blogger Needs to Know.

·       Staci Riordan, FoxRothschild Law

·       Uduak Oduok, UDUAK LAW FIRM

1:45 - 3:00 PM: Finding Your Niche & Your Voice – How and Why You Should March To The Beat Of Your Own Drummer.

Keynotes:

• Lauren C Francis: Finding Your Niche When Starting A New Blog From Scratch
  
• Hilary Peterson, Lyst.com: 7 Things To Consider About Meaningful Blog Content Creation
•  Yamini Gupta, Genwi.com: Monetizing Mobile Content & Mobile Apps